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(Café) Aroma Espresso Bar — therapy for the cafe goer

July 30, 2010

Sunny Isles is a deluxe looking place with high-rise condos cramming the beachfront, customised waterfalls gently spilling around entrance ways, a chaotic busy road and a café with an Israeli flavour or rather — Aroma. This café is a part of a large-scale coffee chain based in Israel with recent additions in North American cities: NYC, LA, Ontario and North Miami. In Europe this chain goes under the name Marrone Rosso with branches located in the new Europe : Romania, Ukraine as well as new Eurasia nations like Kazakhstan.

This chain of coffee hubs hasn’t reached Starbuck proportions yet but it could well be on the way to kicking the triple shot caramel latte maker off the top of the list soon.

So, is Aroma Espresso Bar therapeutic?

Depending on your definition of therapeutic I guess. If wide clean space is your thing then this place is for you.

Branding is paramount and Aroma has made an art of serving quality despite the coffee chain label. Innovative surroundings, mood music, healthy food, consistently good coffee, consistently good staff and a social conscience make this café chain popular in its motherland.

by Cate

Naturally there are people who enjoy a small cosy artsy café to a spacious one, and there are those who don’t care where they drink.I fall into the first category but from time to time a wider cooler place can be more relaxing to sit in than a small crammed and often noisy one

The Aroma outlet in Sunny Isles looks relatively new, frequented by local residents who sit in hidden corners watching people as they come and go. Seating varies from outdoor tables, vinyl smothered but comfy looking chairs, bench seating for privacy and the usual large group set-up with tables and hard chairs.

Phrases and mottos that describe the foods and drinks available act as art on walls and pillars or reading material for the bored.

The coffee is a classic dark roasted blend with a gritty aftertaste.  Watch out if you order a macchiato, a light spoonful of foam was exchanged for some heavy handed froth. I had to spoon most of it off before I could drink the coffee.

But I did like the palette sweetner — carefully branded of course.

by Cate

Prices are standard, this is a good café chain to come out of a world of bad coffee chains. Food is available including a wide range of salads. Coffee is sourced from over the world and I’m guessing tea ranks high on the quality list as well.

by Cate

Transport is limited to this part of Miami, you will need your own vehicle or take a taxi. If you want to try out a different place and you happen to be around here it is worth visiting, but I wouldn’t recommend taking a bus for the sole purpose of trying out this place.

Update: This information was ever so kindly given to me by a reader.

“There is transportation to this area with the Miami metro bus. Both Route S and H stops at 163rd and Collins which is 60 second walk to the cafe”.

Address: 150 Sunny Isles Blvd Sunny Isles, FL 33160. Parking is free!

Caffeinated Traveller

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  1. travelforaircraft permalink
    July 30, 2010 5:16 pm

    I like the looks of it — cool. How was the espresso?

    • July 31, 2010 11:01 am

      Very good but too much froth not how a macchiato should be.

      • August 1, 2010 6:21 pm

        Oops forget to completely answer your question: Yes the espresso is good, bold with a bitter after taste. Packs a punch!

  2. July 31, 2010 3:40 am

    Informative Post.

  3. July 31, 2010 11:13 am

    I like small cozy cafes as well. But this place looks cute, eventhough I don’t drink coffee. Do they have tea selections?

    • August 2, 2010 10:41 am

      They stock their own branded range of teas from non caffeine to caffeine – earl grey, english breakfast, mint. And also fresh juices.

  4. Mr Line permalink
    August 5, 2010 11:03 pm

    There is transportation to this area with the Miami metro bus. Both Route S and H stops at 163rd and Collins which is 60 second walk to the cafe.

  5. dental hygienist permalink
    August 24, 2010 8:26 pm

    My cousin recommended this blog and she was totally right keep up the fantastic work!


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